HHC Hotels, LLC.
"Endless Potential to Create Successful Hotel Investments"

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Development Strategy

HHC Hotels' success begins with its ability to recognize that a hotel is a dynamic business that needs to be developed using a long-term strategy that will minimize the building maintenance and improve operating efficiencies over the life of the building.  HHC has the insight and ability to create a unique development strategy for each hotel based on the factors of hotel brand, site characteristics, market opportunities, and geographic location.  Our strategy ensures that each hotel project has the necessary attributes to succeed in its market.

A correctly developed hotel will significantly enhance its competitive position and operating efficiencies so that the hotel can maximize its long-term financial value.  There are two types of hotel developments and each necessitates a distinctly different development approach.

The development strategy for a new build hotel requires an accurate assessment of its expected impact on the market.  Properly identifying the appropriate hotel brand and suitable site for a hotel is essential to its success.  Site location is critical to the success of a hotel because it is a business and not just a real estate investment.  Equally important to the success of the hotel is the identification of the correct room mix, facilities, and ancillary services given the constraints of the hotel brand.

HHC Hotels' mission is to develop and operate high quality hotel properties that provide a superior return on investment.

The development strategy for an existing hotel requires the assessment of a different set of variables than for a new build hotel.  Accurately evaluating an existing hotel requires the review of the existing hotel management, marketing strategies employed, overall potential of entire hotel staff, and the value of the existing franchise brand.  Equally important is an in-depth cost-benefit evaluation of a renovation and reposition/rebranding strategy for the existing facility.  This includes the foresight to consider adding or modifying existing hotel attributes in order to make the property more competitive in the future.

HHC Hotels, LLC Core Development Services

    * Manage the development process and procurement of the FF&E
    * Franchise relationships with Marriott, Hilton, and InterContinental Hotel Group
    * Feasibility analysis of potential hotel markets & site selection
    * Obtain financing & tax based incentive programs

A successful development strategy is the first step in HHC Hotels, LLC's management process.  A successful development strategy will enhance the effective operation of the hotel which, in turn, will generate a premium market share and business value.

Operating Strategy

At HHC Hotels, LLC the operating strategy for a hotel begins at the same time as the development process.  A successful development strategy is not possible without first having a complete understanding of how the hotel will be operated.  This includes knowing which hotel brands to employ and how a hotel brand should be operated to maximum operating efficiencies and market share.  HHC Hotels, LLC has experience operating Marriott and Hilton limited service brands as well as Holiday Inn Express.

HHC Hotels, LLC's company culture is based on crating decision makers at all levels of the hotels we operate.  This culture creates a positive, learning environment where we continually challenge our Associates to become a more valuable member of the organization.  HHC also has a decentralized organizational structure where we train and empower all hotel Associates to make the necessary decisions to positively affect each and every guest that stay at our hotels.

Employing these management strategies requires more time on the part of HHC Hotels, LLC personnel but the end result is a more valuable business environment that generates superior levels of guest satisfaction and Associate turnover rates that are half of the industry average.  The successful employment of these strategies also requires HHC to focus on the quality of individual hotels it operates instead of growing the number of hotels under management. 

HHC Hotels, LLC  sets itself apart from other management companies with its detailed high-level administrative programs that are the guiding principals for the daily operation of the hotels.  The cornerstone of these programs is a comprehensive business plan, marketing program, and operating budget.  These programs focus on evaluating the internal and external economic variables that will affect the operation of the hotel.  Once all variables have been identified and evaluated then the hotel management team is ready to proactively manage the hotel in a changing business environment.  HHC also employs strategic planning techniques specifically designed for the hotel industry by HHC personnel.

The use of this strategic planning program has been invaluable in the continued development of mid-level management withing the hotels to make them more effective managers and team members.

HHC Hotels, LLC Core Operating Services

The principals of HHC Hotels, LLC have extensive experience in all facets of hotel operations and development - from the inception of a hotel through the life of the hotel investment.  The combination of our experience and ability in the lodging industry makes HHC Hotels, LLC the logical choice when selecting a hotel management an development company.

HHC Hotels, LLC's core services available to hotel investors include:

  • Comprehensive annual business plan, marketing program and operating budget
  • Analysis of market opportunities & site selection
  • Hotel specific strategic planning training and porperty improvement
  • Mid-year complete property evaluations
  • Full control cash management procedures & financial statement preparation

HHC Hotels, LLC's development and operationg strategies combine to create successful long-term leadership for a hotel from its inception throughout the life of the investment.  HHC's focus on quality hotel investments also extends to its real customer, the hotel owner investor.  The hotel owner is the most important element of a hotel transaction and HHC invests the time needed to ensure that their customers fully understand the current position and future direction of their hotel investment.

Properties Under Management

 Properties      Rooms  Opened
 TownePlace Suites by Marriott - Farmington, NM  117  02/10
 Residence Inn by Marriott - Halifax, Nova Scotia Canada  92  10/04
 Courtyard by Marriott - Halifax, Nova Scotia Canada  125  6/07

If you are interested in a hotel investment that provides a superior return on investment - now and into the future - HHC Hotels, LLC. is the appropriate choice for a successful investment experience.

Previous Hotel Affiliations


 Properties Rooms  Affiliation 
 Residence Inn by Marriott - La Mirada, CA 147  Managed 
 Residence Inn by Marriott - Calgary, Alberta Canada 120  Developed & Managed 
 Hampton Inn - Hays, KS 117  Managed 
 Homewood Suites by Hilton - Colorado Springs, CO 104  Developed & Managed 
 Holiday Inn - Great Bend, KS 172  Managed 
 Holiday Inn - Hays, KS 191  Managed 
 Holiday Inn - Salina, KS 192  Managed 
 Holiday Inn Express & Suites - Salina, KS 93  Managed 

 

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